Will.i.am Ft Evan Simons - This Is Love Video

This is a Amplification it is a creative video as the performance and narrative are used in the music video but the lyrics aren't expressed very well through the video it uses more of an unusual idea to get the audiences attention. The direct link is the beat its a pop song with more bass to it, which means its a dance song more than a sad love song using slow music. The narrative is suggestive as it isn't a simple story music video it has more to it which will get the audience's attention and will want to watch it. The musical synaesthesia is dominant arrangement which sets the overall mood with a key instrument that is the piano, this instrument stands out well in the song and the beat of the drums comes in at the chorus that gives it more of a party beat. There is seen to be two people in the song they use close ups on the face at the beginning and when ever it comes to the chorus they use a close up on the girl singer getting her lip sync in which uses a mid shot or close up. The singer doesn't become part of the narrative as it isn't a story board performance. The camera shots used are long shots, close ups and extreme close ups. The camera movements used are panning and zooming in and out to get a close view on what's going on. The editing goes from the location of London bridge to a computer screen showing. The lighting is expressive which is used in all music videos getting the average look to the singers. The Mise-en-scene is a party song shown in London.