Wednesday, 5 September 2012

Demi Lovato - Skyscraper Video


This is a Illustration music video as it is a straight forward video shown on one simple scene which is set in the desert with one piece of light, that is shown as the sun that makes the singers faces stand out. The whole video is mainly based on the lyrics that are being sung as that's the directors main point they want to get across. The narrative is very loose as it can be understood by many people the same age as the singer and the music video gets the feeling of the lyrics across to the audience as the musical synaesthesia only requires the lyrical mood which develops the narratives concept. The calmness in her voice and the tone used throughout the song sets the mood and get the title of the song across to the audience. The first shot used is a long shot of the artist in the distance and shown her walking closer to the camera then enhancing on her eyes to show the feeling of the song. She acts out the whole song through her facial expressions and the movement she uses when walking around the set. They use low shots panning of her quite a bit through the video which links to the title of the song making her stand out and look tall. The editing jumps from close ups to long shots of different shots of her and other objects being used in the video. They mainly focus on her but they use the colour red which shows love and make it stand out. The lighting is shown on her face to make her stand out and using natural light to, e.g the sun. The Mise-en-scene is the concept of love being sung.

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