The Ting Tings - Thats Not My Name Video

This video is a Illustration as it is a straight forward video, because it doesn't use many different scene they only use one setting for the whole music video by using a green screen as the background. It has a very simple narrative and show it in a straight forward way by using different coloured backgrounds making the video more exciting. There's two people in the band which include the women singing and man playing the drums. The narrative is loose as there isn't much to it and the video is interesting at first but to simple to get much attention. The musical synaesthesia is the overall mood which is fun and playful that will connect to the audience they are going for. In the video there is lip sync when the women sings and mimed playing of instruments which is the man on the drums using camera shots and angles to get the best look for the video but there is no other instrument shown in the video. They rely on just a drum to give it a good beat to the song which will help the shots come together. They use close ups, extreme close ups and long shots but the main one they use is the primary close up of the singer's face which is the main generic convention for music videos. The camera movements they use are mainly whip pans and low shots that pan which gets all the body movements in and the instruments which describes the video. The editing goes to the beat which is in rhythm with the drums which jump from shot to shot with different backgrounds and angles. The lighting expresses the key features and they use artificial light to create a bleaching effect on the artists. The Mise-en-scene of the overall artistic concept is pop, as they use bright lights and many beats.