Genre Of Video

The music video I have choosen is Little Mix, Wings. The genre of this video is pop and it is a girl band. They use four girls with all the same sort of style but all have their individual looks that gets the audiences attention.

The music video doesnt link back to the lyrics though out the performance as the video is quite straight forward. The video mainly uses the green sreens for effects on the background to make it look more effective and abstract. This video illustrates the sound as its the most important part of the video as they edit the video to the beat and rhythm of song. They us unusual ideas to creartive the video and surrealistic elements so the music video doesnt look like any other video thats been made. The video links to the genre of the song by the layout and editing of the video and also the clothes they wear, as each girl has a different style that relates to their personalities. This video is quite straight forward but they use a lot of animation and they would of filmed in the stuido as it isnt a relistic video which would normal be filmed outside. The video repeats a lot of the same clips which are really shot but it uses bright eye cathcing colours. In this video they set the over all mood of the song with the beat of the drums as the camera shots are edited to each beat at the begining of the song and carries on. All the girls work together to get the rhythm of the song and dance to the beat at the same time which makes the video interesting and effective to get the audience. In the performance of the video they use a lot of individual close ups of lip-sync and separate shots on their own to get more of a detailed shot where they can move around and do what they want which comes across as a fun dancing music video. They repeat shots of the girls singing and shots of them being together which draws your attention and they use over head camera shots (cran) which gets the whole dance crew in one shot which makes it look fun and interesting. The music video starts with mid shots of all of the girls in different settings, then it uses close ups of each of the girls when they have their solos and zooms into the shot away from the rest then goes to a mid shot allowing you to see the background. They use pan shots and crane shots when showing the dancing part and the four girls together whilst they move around and the walking towards the camera which is a dolly movement this gets everything they do into one shot. It uses a montage editing jumping from singer to singer and location to location to get each setting into the video and they also dance to the beat by marching. They use artifical lighting when using close ups on the singers and extreme lighting when doing long shots so they can focus on the girls. The over all Mise-ene-scene uses bright colours which describes their personalities and styles. They also mainly do their own thing in the video and just shows them having fun.