Wednesday, 5 September 2012

Drake Ft Rihanna - Take Care Video


This video is a Illustration as it includes two people singing in the music video acting out the lyrics in the song as its a love song between two people but the video is pretty straight forward R&B video as it focuses on  both artistes mime in the song and it uses animals on a white background as they use a green screen when the artists are singing and as well when there are dancers on screen the only part that isn't done on a green screen is a few shots showing you the snow fallen mountains that set the scene for the song and connects with the feeling of the lyrics. The narrative of the video is loose as it is very complex and becomes boring to watch after a few views as there isn't much to the video. The overall mood is cap-chard by using a piano which gets the feeling of love and their are mid shots of them hugging and him singing to her about how he feels which describes the lyrics very well. Drake is the main featured artist in this video as there are many close ups jumping between long shots and extreme close ups of him miming which they use a lip synch. The editing used is jump cutting which is called montage editing which is where they have a visually on the artist but it jumps to other locations whilst he is singing and also showing animals and dancers moving to the beat of the music which provides for editing movement. The lighting is shown behind and on top of the artists when there singing to be able to see there face and body language, it stays with the colours black and white through out the video.

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