Jo Jo - Too Little To Late Video

This video is a Amplification as they use many different scene through out the video. She uses both performance and narrative in the video which illustrates the lyrics and has an input of creative interpretations and ideas to make the video more interesting and stand out. There is a direct ling through the song which is using the beats of the drum which links the lyrics and makes them really stand out what she's trying to say. This narrative relates to many teen girls so the audience for the video would be limited but the reasoning for it can relate to many people that understand the concept of the video. The main mood shown in this is be-trail and this is shown by using the beat of the drums and the editing used when showing two different scene and you can see what both characters in the video are doing, which lets you decide who's in the wrong. At the beginning of the video close ups, long shots and extreme close ups are all used to get a feel of the narrative and shows the solo artist. This video is shown on a urban landscape in america using the football side to it and the parties they have, which connects with the audience. Extreme close ups are used through out to show the artist lip syncing. Camera shots use a lot of hand held movement so you can see the artist and how she feels from the way she move towards the camera. The lighting is light at the beginning and starts to get darker through out the video which sets the mood of the song, but light is always shown on her face. The whole Mise-en-scene is a break up and the lyrics connect to her feelings.