Lily Allen - Smile Video

This video is a Amplification as it uses a simple narrative with a performance that people can relate to. It uses simple ideas to put the video together but also has strange approaches to how to deal with a break up which is the idea of the song. The direct link to the song is the title as its a happy love song getting her pay back on someone that hurt her. The narrative code is loose as it is a realistic video of every day life problems that couples run into but it gets the attention of the audience as it has an interesting twist to it. The musical synaesthesia is the dominant arrangement as it sets the over all mood which is the drums that give it the beat for the song. The music video uses lip sync close ups on the singer singing and uses angles and shots to get the best expressions of her face across as that's what's she uses to get how she feel across to the audience. The lead singer becomes part of the narrative story in the music video which shows her emotion. The camera shots used are long shots and close ups, the video doesn't really use extreme close ups on the eyes as all the emotion is in her face. The camera movement used is panning watching him walk and see what he can see also the editing goes from location to location so you can see what people are doing whilst the other scene is normal. The expressive lighting is used as its the key feature used in music videos also the Mise-en-scene is shown in a average neighbourhood but there are chavy people that will do things for money.