Alex Clare - Too Close Video

This is a Amplification as its a creative music video but very simple at the same time. The performance and narrative don't go together but the lyrics of the song illustrate the creative interpretation and unusual ideas used for the video. The direct link to the song is the beat used as its the thing that stands out and stays in the audience's head. The narrative is loose as its about love but the video makes it more interesting as its not a normal love music video. The musical synaesthesia is the dominant arrangement that sets the over all mood which is the drum as the main beat in the background of the song. The performance uses lip sync which uses close up shots and extreme close ups to see what his saying and his facial expressions. There isn't a story shown in the video to the narrative and he isn't involved with the fighting scenes. The camera shots used are long shots, close ups, mid shots and extreme close ups to get all the detail into the video. The camera movement used is panning that slowly moves around the two people fighting so you get every shot. The editing is action shots of the fight that skip to different parts, using a variety of camera shots. The lighting is expressive which is used in all music videos to get a good light on the artist. The Mise-en-scene is in a industrial building site.