Advert Step By Step

This is the base template for my magazine advert with the title of the band shown at the top of the page centred which is also the same on the digipack that links them together. I used a different image for the magazine advert as I wanted them to look a little different and I thought this image captured the band well together. The background their on is also used on the digipack as this shows the brand of the band. 

Here I have added extra text to give my target audience more information on the band. Iv used the quote 'the brand new album' which will catch the readers eyes and underneath there is two of the songs that are on the album which have already been in the charts and are major hits. I have also put the bands official website address so their fans can go onto it and find out more information on them, for example their date of their latest tours and more inside gossip of the girls.

This is my final magazine advert that shows all the information that is needed for my target market. It shows that the album is five stars that makes more people what to buy the album when they see this on a advert. I have also added the record label that is backing the girls which is 'syco' that is Simon Cowels record label. Having a big name like this pulls in more viewers as they have heard of other people that are in the industry by his record label so makes a link to other artists the audiences likes. I also included the 'out now' to show that the album is on sale so the target market can go buy it as soon as they want.

Feedback On Music Video

I haven't put up my music video as I didn't know how to put it up onto my blog. However, from the amount I have done so far I can see I haven't got a few clips so the other day I got the girls together and re-did a few clips I thought I was missing. I also did a few extra shots that I think will go well in my music video. My band is called the lazer lights so I decided to paint the letters 'TLL' as these are the letters that associates with my band. I took a few shots of this as it will work well in my music video and will allow my audience to know who they are as this will be the tag for my band that will be a shortened version of their actual band name. I also did some extra shots of the girls painting so if I have any spaces in my music video I can add them in for more effect as each of my clips are about a second long so I need plenty of extra shots just in case I run out and I will also re-use some shots as this is done in many music videos you see as this extends the time of the video and means I wont need to spend more time on different shots that might not fit in as well as the others. Some clips are quite long so when it comes to editing them I will speed them up of cut them shorter so they fit in with the miming and the gaps where there is no singing.
I am not able to use one of the background's because I have used it before and needed to use it for another background that is shown in the end of the video so when it comes to re-shooting any of Alex's shots I wont be able to use the background so I will only be able to take extra shots of the other to band members. However I have decided if I need any extra shots of Alex I will do close ups and miming shots where I wont particularly need to use the background again, so I can work around this problem.

Clothing

I wanted a range of different clothes to use for each band member to get the best effect for the music video, because im using many short shots in my video it means I wont get all of one persons shot done in one day. When it comes to clothing I looked through each other the girls wardrobes and decided what fits best for the style im going for. I want bright bold colours used and stylish clothing that fits in with the fashion that's being sold on the hight streets today. Each band member have their own style which best shows their personality.  Some clothes worked better than others but in the end I was pleased with every clothing piece I picked out and thought it looked good when I got the girls together for filming and photographs for my digipack and advert. I used leather jackets a lot when it came to recording because I know their a big thing in fashion at the moment and made them look smart as well as fashionable. I also used leggings and jeans as these are the two main trousers people wear as leggings are comfortable and easy to move in and jeans are fashionable and make people feel secure when wearing them as they don't show the body they just give shape instead. I picked flat shoes as there comfortable and these slipper shoes/pumps as really in at the moment so im trying to keep up with the fashion of today.


When looking at other artists their clothing is bright and fancy something that I couldn't get my hands on because of money and also my friends don't own that kind of clothing, so I did the best I could with the clothing I had. I went for simple looking clothing so it wasn't to messy and I made sure it was colour co-ordinated so it look fashionable. I also tried to get them in bright colour clothing so it would be eye catching when it came to the final music video and on the digipack and advert.

Record Label

I need to decide on the record im going to use for the advert. It has to fit in with the genre of music im doing, so im going to look as magazines like Pop and Heat as these are the sort of magazines you would see my band in and usually shows the chart show playlist which connects to the style of my music video as you would find my video in the top 40 chart show TV programme where they'll let you know the highest moving song through the week. This is shown every week as it changes all the time and lets the public keep up to date with the newest songs and is judge on how many single songs are bought each day. The label record I have seen a lot of that is found in magazines and on TV is 'syco' which is Simon Cowes music company that has taken people who he thinks have talent from Xfactor and other TV shows he has had that he wants to make big as he believe they have the partential. I have chosen this label because the song I have picked is from 'Little Mix' which won the Xfactor so I thought it would link well with the band im doing as they have the same history background as the little mix girls and would fit in well with the type of people Simon works with. I have also chosen it because its a well know label and is also up to date which is found a lot on TV and in magazines. This is the record label I will be showing on my advert:

Hair Styling

Im wanting to use different hair style on each girl to make them stand out as individuals and will make it easy for the veiwers to understand whos, who. This will be shown throughout the music video and also used on the digipack and advert so it all relates to each other and is easy to see for the target market im going for. On the digipack and advert I have chosen to make Beckys hair straight as her hair is short and if I had curled it or made it wavey it would of lost the lenght to her hair and I want it to have length and fit well around her face which it does. I have decided to do Alexs hair wavey as her hair is long which gives it some movement in it and style. Finally Beth I have left her hair natural as its straight and her hair has a long lenght to it and her fringe goes around her face which covers her face a little but her facial expressions stand out more like this. When it comes to the music video it changes with Beths hair style because she has a nice lenght she can do different styles with it so in some shots her hair is straight and others a wavey to give it some movement and hight to her hair as her hair is quite thin. Alex has her hair wavey like in the photographs for the digipack and advert as I thought it look the best on her as we did try out other styles. On a few shots I clipped her fringe back so you get a better shot of her facial expressions which worked very well. Becky's hair stand straight because of the reasons I explained before but in a few shots I also clipped her fringe back as I could get a clearer shot of her face for close ups and miming shots so the facial expression came through well. These are the sort of looks im trying to go for when it comes to the hair styles I want the band members to have, but the bottom style will brushed through to make it look more natural and give less waves to it.



Colour Pallet For Digipack And Advert

For my digipack and advert I want to use specific colours that relate back to the music video. I am thinking of using a three colours pallet when it comes to these products as this will best with my advertisements as this will create a bold appearance that will get my audiences attention and will be the colours my band is associated with. I will also use the same colour pallet for my digipack as I want it to be easy for my audience to see the connection and will look simple and interesting.
Digipack Colours:

Advert Colours & Digipack:

I intend on using light colours something that stands out and best fits the theme of the bands style. Im thinking of 2 or 3 colours ill be using on my advert as the main colours.These colours will be painted onto a plain background to get the best effect and look to it as this will be the background behind the girls when I take the photos for the advert. These are going to be used as the main elements as the background and text colour as these are the basic colours being used.  This red and blue will be a good contrast to get to the Pop theme I want to have on my advert and also my digipack as I want it to on both of my products so it gets across to the audience that they are connected and makes it easy for everyone to see and understand why these colours are used. I believe these colours best describe my Pop theme and the kind of personality the girls have as the red is for joy, love and happiness and blue is for easy going and care free. These colours will be used on both products and in the same away as the background from the digipack will be shown onto the advert as well so everythings related to each other. These colours will be eye catching defiantly with the style im going for on the background. The photos I take on top of these background will be simple and plain which is the style im going for.

Film Planning 5

This will be the last time I record the girls. I am getting them all together for the dancing shots and I have had to film in my garage again because of the rain so I am limited to space. This was the only day I could do it as this is when they were all free. I will be getting shots of them together with close ups and mid shots of them singing and dancing. I will also do individual shots as the garage isn't big enough to fit them all into the camera at once so individual shots will have to be done for some, so these are a few things I have to change throughout the course of making my music video.
Changes made throughout filming:

• Days of filming have had to be moved around as one of the girls cant make a certain day because of work or college.
• Locations having to change because of the weather and not being able to go outside.
• Shots being changed because the area im in isn't big enough for long shots so had to work around it and do mid shots or individual shots to get the whole scene in.
• One of the girls forgetting the right clothes I want them to wear so having to work with the clothing we have, but worked out well in the end.

After putting the video together I will have to see if there are any shots i need to redo to get a better mark as the quality isn't as great or im missing shots out that I need or need extra shot to fill in some of the time gaps in the music video.