Evaluation Question- 2 (draft)

2. How effective is the combination of your main product and ancillary texts?

I believe overall my ancillary text and my music video worked well together due to the elements I decided to use throughout all three pieces of work. I chose to use similiar features across my products to develop a sence of branding for my target audience to see and understand. Throughout the making of both of these products I kept one element the same which was the clothing I used, sometimes they weren't wearing exactly the same clothes but they were very similar and describe the genre of the band well. Their style is quite basic with the Pop band kind of look which doesn't take focus off the other elements of the music video even though this is one of the main elements used as this shows the audience what genre band they are. I have done this so you can just focus on the bands performance. The bands style is unique and interesting which gets the attention from younger girls who are their target market that like the band as this fashion is seen a lot on the high streets which is inspirational to many kids these days, as celebrities are known for their well-known fashion. The girls can be seen as role modals which give them a good look and each of their style work well together as a band. Because of this it makes them fit in to the current music industry as these of the styles of clothing being used more often in the Pop genre so its more recognisable and realistic. The clothes the band wear in the photos on the digipack and advert are also used in the music video or relatively similar as they have many clothing changes throughout the music video as there are so many different shots. The most consistent clothing that is shown throughout the three products are leather jackets, leggings, dark jeans and patterned or colourful tops as these are the main elements worn by each band member. This is a useful element to keep as this makes them recognisable and their fans know them by these styles/clothing they have/wear for future releases and appearances. The choice of costume used for all three products was very effective because the Pop style is constantly shown that makes them more recognisable to the target market.

Another element I considered when it came to making my ancillary text and music video was the bands members individual personalities. It was important for me to express the bands personalities throughout each of the three media products, so it shows they fit into the ressent Pop genre catergory for their music video. The band expresses fun and their individual sense of humours by the body language they do and the facial expressions they pull at times. Pop groups are always shown to be exciting and fun as this is part of the genre. Through using these elements it made the group look realistic and fit in well with the Pop genre, so I decided to give each of my band members a bit of freedom when it came to their individual performances as I wanted it to come across in the music video as their having fun and dont look to directed by myself which would leave them looking stiff and un-natural. I used this technique through the filming and when it came to my photo-shoots. Certain members of the band added extra ideas to give their charater more interest which made them develop their role even more to the genre of the music video. I decided to keep the Pop genre going on through all of the three media products so it appeals to my target audience that is focused at the age range of 16-20 as this makes my product stand out more and catergorised. The Pop genre has always been around in the music industry and is a very popular music catergory that is growing and developing every day and this is the reason I chose this particular genre. My knowlegde of the genre helps produce a high quality media product and make my band fit into todays industry. This was a good chose because it allowed the band members to get into the role and have a bit of fun with it as it isnt to serious.

Another element was the camera angles and shots I used for my ancillary text and music video that were used for my photographs and filming. When it came to the filming of my music video I wanted to include as many different angle and shots as possible to make it interesting and fun to the eye of my target market, but also using them in the appropriate places that best fit the Pop genre. The shots I used for my music video were very short and quick as if I had used long shots then it would of been repetative and the audience might get bored and not want to watch it again. Therefor when it came to my ancillary text I highlighted the best angles that came through on the filming shots and used these on the photopgraphs for my digipack and advert as this would get the best effect for this genre. I kept these shots so they would work well together when looking at each media product and would look more professional and realistic. When I was filming my music video I used a variety of shots including long shots, mid shots, close ups and extreme close ups which I considered using when it came to my advert and digipack so it gave the same effect as the video. As you can see from my magazine advert image I decided to use a mid shot of the band against the painted wall. The chose of my location is simple and doesnt distract the audience from the band members which is my main aim. Also this location is shown throughout my other media products that links them all together making it easy for my target market to see what products are the lazer lights. This style of photo is used a lot on many other popular Pop genre magazine adverts. My inspiration for this photograph idea came from the research I did on other girl bands fro example the satrudays and parade as they are shown on colourful backgrounds all close together showing how close they are as friends. This is very effective as it focuses on their style and personalities. The positioning of the girls and the faical expression represents their personalities and the relationship they have with each other. This is used through the other two media products as well. This shows their audience their not to serious and enjoy having fun with their freinds. On my digipack I used a range of phoographs that were all similiar as I wanted it to look eye catching. To do this I used mid shots for each band member and positioned them in a simple but effective way. I got this idea from the research I had done on recent and later Pop bands and seen how they stand in their album cover image. This gave me the idea of making them stand side by side in a line against the painted background being close together with a normal stance. I also used mid shots on the magazine advert to create a link to my other products by using the same location and similiar clothing. This is a popular convention in Pop albums and magazine adverts to make it clear that they are all related back to each other and are the same band. Some images I had taken where at different levels as sometimes I gave the camera extention to get a looking down shot that worked quite well. Also I did a few close ups and long shots just to make sure I had a wide range of photos to chose from when it came to my ancillary text and music video. I used many of these shots in my filming as well as they look very effective and contrast well with the genre of the video. The mid shots are a direct linked seen through each product iv made. Iv also used a simple mise en scene and location choice, allowing each girl for the band having a different location that best shows their personality and shows a direct link to their rold through the music video. My song is quite a upbeat song so when it came to locations it had to look interesting and the band members had to give extra excitment by doing funny movements and exggarated shots to intise the audience in. I think it was a success as the band look quite professional and it shows through all the products iv made. Also on each of my media products I included the same background so it all connects back to each other which makes the band look even more professional and makes it more interesting to the target market as they will see this through each product. The magazine advet and digipack is quite easy to see this link and after watching the video you can see where the link comes in giving it a unique look. 


Altogether I believe using these elements in my media products, for example similar costume styles, miss en scene, personalities and camera angles that represent my band in a effective way. I chose this particular elements because they were quite easy to incorporate through the making of my three media products and linked back to each of my ancillary text and music video. Before deciding on the elements to use I went picked out the elements not to use as some worked better than others when it came to the products. After putting my digipack panels all together I realised that some photos that were included in the digipack didn't look quite right as they looked to exaggerated and stiff. This made them look unrealistic to other bands as I looked back over my research and notice they use simple long shots or mid shots of the band members standing together in a normal stance (not to exaggerated). Knowing this I also thought it wouldn't work to well on the advert as I was going to use individual shots of each band member on their different backgrounds that are shown through the video. After putting the advert together I could see it wasn't going to work very well so I decided to use the same background for each product to link them all together and show the girls standing together as this is a conventional Pop genre style. I thought it was best to use the same location for each of my products just because it makes it easy for my target market to tell what products the lazer lights and it also represents them to the full. When it came to filming I thought it was a better idea to use different location as this makes it more interesting to watch and decries each individual in the band differently. This allows them to show off their own styles and personalities by the way they move with their body language and also their facial expressions. In today industry I feel that my main product and ancillary text would work well as a package as there are obvious links but its exciting to look at and also has a fun and humours vibe to it. All together I think the products develop their own branding that can be recognised by their target audience. My digipack and magazine advert link together quite well because of the colours used and the background shown behind the band in both products.  I think that the ancillary text and the main product work well together because they use the similar elements that achieve a link in some way either if its in the photos or text and also through the personalities of the band members that are represented through the three media products, which will work well together to be advertised as a brand.